Getting numbers for a first-year event can be challenging. Luckily this is only our first year on paper, and while we’re moving locations, changing our name and adding lots of new activities, it’s hard to imagine we wouldn’t exceed the past Historic College Park Arts Festivals numbers. The College Park Arts Festival had grown from a local block party to becoming a 100+ vendor event that was the most anticipated Tri-Cities social event of the year.
Festival reach in 2015
Creative Loafing Advertising: 4-1/8 page ads, 40,000 digital impressions, 10,000 twitter impressions, two articles on “5 things to do today”
Website Reach: 25,000+ unique views
Web banners on Explore Georgia website
Georgia International Convention Center digital board advertising for two months
2 – Quarter page Ads in 85 South Newspaper
Printed festival booklet placed in area restaurants and hotels
Festival table tents placed on all tables in key restaurants and hotel locations
A few past highlights:
1. 111 Registered Vendors in 2015 – A festival record and significant increase from 2014. The 72 artist vendors was a similar number to many of the larger in-town festivals.
2. Average attendance 7,000 – We believe we can bring 10-15,000 unique visitors to the Downtown Hapeville area in 2017, and more in years to come.
3. $3,000.00 average donations back to art programs – Giving back to the community was an important feature to the festival and we plan to continue. The last year of the Historic College Park Arts festival, we donated to Tri-Cities, Banneker and Woodward High School’s, Main Street Public Charter Art Programs.
4. Business Support – Support from our local businesses is growing yearly. 2015 saw a record year of advertising from our local community. Through our new website and increased marketing budget, we had 43 business sponsors.
5. Expanding OUR REACH – In 2015 we had artists attend from Alabama, Florida, North Carolina, South Carolina, Tennessee and from all over Georgia, including as far away as Savannah & Albany.
2017 LocalMotion Festival Bigger, Better with a New Name and Location!
The quest to make the LocalMotion Arts Festival a premier artist destination, the festival committee is looking to make a few changes in 2017 that will help steer the festival towards those goals. A few of those highlights include:
1. New Prime Location: The proposed downtown location is a more noticeable location, that will bring energy and focus directly to downtown Hapeville and indirectly to East Point and College Park
2. Combining Visual and Performing Arts: By combining the two groups we can get more done and utilize each others much needed resources while creating a more diverse and larger event.
3. Student Art Show: The new judged show will be open to all student aged artists. More information to come as we get it.
4. Art Demonstrations & Workshops: This year the festival will feature art demonstrations and include workshops for both the visual and performing arts.
5. Festival Transportation: For 2017 the Arts Festival is researching renting several buses that would run on a circuit to preset scheduled locations throughout the three cities and select area destinations. The buses will give access to those who may not have the ability, but have the desire to be a part of this great regional festival.