Coupled with a strong desire to live the healthiest lifestyle possible, both inside and out, along with a practical need to keep my entire family’s skin hydrated during the fickle, winter weather in Atlanta—68th & Monroe was born. What’s in a name? 68th & Monroe is first inspired by my birth year, 1968, and my first grandchild, Nova Monroe—that’s it! The weathered, sign-post brand, further symbolizes the emotional weariness that sometimes follow the personal and professional cross-roads we often find ourselves when life’s expectation doesn’t line up with reality. So, when my family’s favorite go-to, name-brand skin lotions weren’t doing the trick anymore, I learned all I could about proper skin care needs and need nots. I became passionate about curating natural and organic products, which started with my signature body butter. Eventually my concoction replaced our go-to lotions and kept our skin hydrated and ash-less. After a lot of trial, error and success at finding the right mix of ingredients and processes, simple word-of-mouth, by friends and family, created unexpected buzz and movement of a product that was initially created just for my family to use. Then, passion turned into a mission with one goal in mind: To create a line of personal care products that keep OUR skin looking and feeling amazing! All of our products are handcrafted with natural or organic ingredients and locally sourced wherever possible. More importantly, all ingredients are free of any harmful preservatives, chemicals or fragrances. That is our promise to you!
Samples of Tammie’s work: